Robinson Buick GMC and Robinson Chrysler Dodge Jeep Ram
Trucks are Their Specialty
By Margaret Evans
Robinson Buick GMC was established in 1965 in Guelph, Ontario and, over the past 50 years, has kept pace with the many changes in the community.
Those changes were built on the evolving needs of their customers, as well as a commitment to providing satisfying sales and service, and meeting the high expectations of their patrons. Clearly, their specialty is trucks and their reputation has been built on providing quality products and quality after-sales service. Recently, they opened Robinson Chrysler Dodge Jeep Ram in Fergus, Ontario.
“The vast majority of our sales are trucks and SUVs,” says spokesperson Rhys Evans. “This change happened in roughly 2009 when GM restructured their brands so we responded by specializing. Our most popular sellers are 2500 and 1500 Sierras, and we’ve got to know our trucks and their capabilities (towing, hauling, payload, etc.) inside and out.”
The dealership enjoys a mix of equestrian clients who both show their horses and use their trucks for a variety of farm and acreage needs.
“The majority of our customers appreciate our towing advice,” he says. “As we know [how much] our customers work their trucks, we always order them equipped with trailer brake controllers and gear ratios in order to get the job done. Secondly, a lot of our customers value our finance knowledge as there are generally a few ways that a customer can structure their purchase.”
The dealership works with a very strong client base and they value the feedback from customers in order to continue to strengthen their specialized service. The company is committed to the community, supporting many local functions and youth sports.
Main profile image: RAM heavy-duty pickups are born and bred to tow.